Case — Elizabeth's English school website redesign

Website redesign

school

of foreign

languages

for a

The task

Complete Website Redesign for a Language School. The original website, created by the school owner, struggled to generate leads and effectively showcase the school’s offerings. Meanwhile, the school expanded, renting new premises and adding more services. The redesigned website needed to address these challenges, attract new customers, and support business growth—ensuring the expansion was financially sustainable while setting the stage for long-term profitability.

About project

Elizabeth’s English is a foreign language school in Moscow. The name translates literally as "Elizabethan English," ato the English language used during the reign of Elizabeth I. There’s also a play on words, as the school’s owner is also named Elizabeth.

The main problems of the previous site

The site lacks a clear structure and navigation, making it time-consuming to find the necessary information and requiring excessive scrolling.
All the languages taught at the school are grouped on a single page.
The text is overloaded with professional terms, making it difficult to read.
There is no cohesive design concept to convey the school’s mood and values.
Additionally, the text lacks proper formatting—headings are not emphasized, and alignment inconsistencies (centered vs. left-aligned) create a disorganized appearance.

What was done

I conducted an interview with the customer
Researched the client and competitors
Developed the site structure
Wrote the texts
Designed and developped the entire website
Implemented adaptive layout on Tilda with animations

Target audience research

Website structure

The target audience for this project is mothers aged 27 and older who prioritize their children learning languages and are also open to learning a language themselves. They value engaging lessons, a thoughtful teaching approach, and a learning environment where their children are eager to attend classes without any persuasion

We decided to create four pages for the website: a main page to provide general information about the school and its teaching approach, and three separate pages dedicated to each language offered at the school. The language-specific pages detail the teaching materials used, introduce the teachers, and outline the pricing for services. This structure allows visitors to first grasp the overall atmosphere of the school and then explore the language they are most interested in

Target audience research

The target audience for this project is mothers aged 27 and older who prioritize their children learning languages and are also open to learning a language themselves. They value engaging lessons, a thoughtful teaching approach, and a learning environment where their children are eager to attend classes without any persuasion

Website structure

We decided to create four pages for the website: a main page to provide general information about the school and its teaching approach, and three separate pages dedicated to each language offered at the school. The language-specific pages detail the teaching materials used, introduce the teachers, and outline the pricing for services. This structure allows visitors to first grasp the overall atmosphere of the school and then explore the language they are most interested in

Texts and prototyping

The website texts needed to convey the school’s values while addressing what matters most to its clients. That’s why the tone of the texts is warm and caring, highlighting the teachers' passion for their work and their dedication to their students

I asked the school’s teachers to write a few paragraphs about themselves and their experience for the website. My goal was to move away from the typical "studied here, worked there, earned these diplomas" format, which often comes across as dull. While such information confirms the teacher’s qualifications, it doesn’t reveal their personality or whether they genuinely enjoy their work. Many of the teachers have fascinating stories connected to learning foreign languages—some have lived and worked abroad, while others began as self-taught learners before pursuing formal education. It was crucial to convey each teacher’s energy and values to potential clients, so I kept the edits to their stories minimal

Design

The school already had a logo, so we decided to use its accent colors to ensure the logo seamlessly fit into the new website style. The main color scheme was also inspired by the logo, but we adjusted the shades—replacing the bright red with a soft beige for the background. Additionally, I incorporated point icons featuring the flags of Spain and France, which were also used as design elements throughout the site

The goal was to visually convey the school’s mood—caring for students, a gentle approach to learning, and its focus on working with children. To achieve this, we moved away from the standard white website design. Instead, we used bright red for accents and a blue line, which on one side resembles children’s scribbles and on the other side connects elements throughout the site, echoing the logo’s design

The school also had a large collection of high-quality photographs that fit this style, so we decided to base the design on these images. After all, the faces of children engaged in class speak for themselves—it's clear that this school is a great place to learn.

Development

The mobile version was developed during the layout stage in Tilda. Additionally, animation was considered at this stage. I created a preloader—a small animation shown while the site is loading—so that users don’t have to watch the photos load. I also customized the scrollbar on the side to match the site’s style

Мобильная версия сайта

My favorite detail on the site is the name placeholder (sample text) in the registration form. Instead of using the standard "Ivan Ivanovs," I chose to write the name of a fairy tale character. This ties in with the concept of the site for children’s services. Since mothers are typically the ones registering their children for clubs, I thought they would enjoy being addressed as "Elena the Beautiful" as the main caracter of russian fairy tale

This small detail reflects the brand’s attitude toward its customers and creates an emotional connection even before the first call or service is provided.

Additional services

Since the school was undergoing a complete rebranding, I was asked to create print materials in the style of the website: price lists, a flyer, a poster, opening hours for the front door, and banners for the school windows. The banner consisted of 5 stickers that had to be designed as a cohesive piece.
An important detail: the customer requested that we use as few colored elements as possible in the printed materials to reduce printing costs.
Later, we finished decorating the school windows and produced a batch of shoppers with the logo. I also had the opportunity to meet Elizaveta in person and take a joint photo.

Results

After the launch of the site, it was promoted using advertising packages from Yandex, without the need for a marketer. As a result, the school saw a 1.5x increase in the number of students. The main source of new client traffic was the site found via Yandex. The costs for repairs and renting new premises not only paid off, but the profit exceeded all expenses for maintaining the school

The customer was pleased with the result of our collaboration and left a positive review. Additionally, the site received recognition — it was included in the "Made on Tilda" selection, showcasing the best websites built on the Tilda platform

“

Thank you for your kind words! I’m so glad to hear that you felt comfortable working with me. It’s always my goal to bring clarity and creativity to the process while ensuring that everything meets your vision. I truly appreciate your trust in me and I’m happy that you are satisfied with the results!