Case — website development for a course of acting

Website

for a course

of acting

development

skills

Acting Course as a Tool for Personal Growth

The task

To create a one-page website for a training program from scratch. The client had no materials, only the date and intensive program details. My responsibilities included determining the positioning, writing the content, and handling all aspects of the project. The work was delivered as a complete "turnkey" solution

About project

A Bolshoi Theater actor approached me to create a website. The main concept is to use acting techniques as a tool for personal growth. The training helps people overcome stiffness and embarrassment and teaches them how to become the main character of their own life

What was done

Conducted an interview with the client
Analyzed the target audience and competitors
Developed the website structure
Wrote the content
Created the design concept
Developed an adaptive layout on Tilda with animations

Audience research

Texts and prototyping

The target audience for the project is women and men aged 25 and older who are interested in improving their standard of living. The main challenges faced by this audience include fear of putting themselves out there, difficulties with communication and trusting others, and fear of criticism and judgment. The value of our product should address these core pain points, which should be reflected in the website’s content

Since the site was planned for a single product, a landing page was sufficient. This page focuses on the course and the instructor, with an option to sign up. In addition to acting skills, the customer was also interested in personal growth and esotericism, which needed to be reflected in the site’s content

Audience research

The target audience for the project is women and men aged 25 and older who are interested in improving their standard of living. The main challenges faced by this audience include fear of putting themselves out there, difficulties with communication and trusting others, and fear of criticism and judgment. The value of our product should address these core pain points, which should be reflected in the website’s content

Texts and prototyping

Since the site was planned for a single product, a landing page was sufficient. This page focuses on the course and the instructor, with an option to sign up. In addition to acting skills, the customer was also interested in personal growth and esotericism, which needed to be reflected in the site’s content

Design

The client’s request for the design was to create a website in dark tones that would convey the premium nature of the product. Given the limited number of photos available, typography was intended to play a central role in the design. I chose a bold, tall font as the foundation for the design concept, which also evokes the style of movie posters—highlighting the client’s professional experience. The concept was further enhanced by a complex website grid

I explained to the client the minimum set of photos I would need for the project, and the client also provided a photo that they were keen to feature on the site. While I was working on other stages of the site, the client took the photos.
One of my favorite details of the site is the training ticket that scrolls off the page. The ticket serves as a subtle reference to a theater ticket, adding a creative touch to the design

Development

The mobile version was developed during the development stage on Tilda, and animation was also planned at this stage. The project was delivered with minimal edits. The client was very pleased with the result and left a positive review:

Мобильная версия сайта

“

Excellent experience working with Karina. Fast, professional, creative, humane, clear, efficient and comfortable