Case — wevsite design for a managment company

Website

for a managment

design

The design is made within the framework of the existing corporate identity

company

The task

Create a website design for a management company in Figma for later development on WordPress. The company already had a design for the main page by another designer; it was only necessary to create designs for the subsidiary management companies in the same style

About project

Ekvida is a management company in the housing and communal services sector in St. Petersburg. The company needed a website to comply with Russian legislation, allowing residents of the housing complex to easily access all necessary information and the latest news online

дизайн обложки сайта с затемненной фотографией домов

What was done

Conducted an interview with the customer
Studied the existing style of the company
Design
Preparation for development

Technical assignment

The customer came with a completed design for the main page from another specialist and a clear technical brief for the site’s appearance and structure. In the final design, it was important to incorporate all of the client’s requests

The corporate style is based on darkened photographs, with accent green and additional red, all drawn from the company’s brand book. The client provided the photographs, while the texts and approximate structure were suggested by her. We decided against making the photos black and white, as in the original design, to avoid the site looking too gray. This deviation from the main page style was acceptable since the new pages are for subsidiaries

The client requested to split the design stage into two parts, as she hadn’t fully thought through some of the blocks and details for the site. It was important for her to provide clear technical specifications, so initially, I designed the blocks we had already discussed. The client agreed with my work and confirmed I was moving in the right direction with the style, and we proceeded to the second part of the design

Website design

Так как целевая аудитория проекта очень широкая, от бабушек до молодых семей, то и дизайн сайта должен быть интуитивно понятным и простым. Основу составили фотографии ЖК управляющей компании. Стиль сайта — интерфейсный, в его основе лежат скругленные плашки

Заказчице было важно активно участвовать в создании дизайна. Поэтому после первой презентации работы, мы созвонились и обсудили все спорные моменты, по которым у заказчицы не было четкого видения

Я аргументировала свои предложения, и мы искали оптимальный вариант для оформления — чтобы дизайн был интуитивно понятным и одновременно соответствовал ожиданиям клиентки

After finalizing the first part of the work, I moved on to designing the second. At this stage, there were no specific technical requirements for the types of blocks, only the text was provided, so I proposed ideas based on my experience and knowledge of effective information presentation

For example, the customer was unsure about the best way to design the working hours and contact information on the site. There was a lot of content, and it needed to be presented in a clear and readable way. After the second presentation, we had a call to discuss the revisions for this section, and the design was finalized

Project handover

After the design was approved, I prepared a UI kit (a map of the elements' behavior on the site for the developer) and handed the file over to another specialist for the subsequent development

Results

Based on the results of our work, the customer was satisfied with the outcome. The project was completed on time, without any delays. In a personal conversation, the client mentioned that she appreciated my ability to offer implementation ideas when she didn’t have any, and how I clearly explained why one approach was better than another

“

Karina is a great specialist! She quickly grasped the task, completed it promptly and creatively! Thank you, we were glad to cooperate :)

How do you like the project?