W
ebsite design
website
of welding
equipment
for e-commerce
The task
Complete Website Redesign for a Language School. The original website, created by the school owner, struggled to generate leads and effectively showcase the school’s offerings. Meanwhile, the school expanded, renting new premises and adding more services. The redesigned website needed to address these challenges, attract new customers, and support business growth—ensuring the expansion was financially sustainable while setting the stage for long-term profitability.
About project
Elizabeth’s English is a foreign language school in Moscow. The name translates literally as "Elizabethan English," ato the English language used during the reign of Elizabeth I. There’s also a play on words, as the school’s owner is also named Elizabeth.
The main problems of the existing home page design
- The site lacks a clear structure and navigation, making it time-consuming to find the necessary information and requiring excessive scrolling.
- All the languages taught at the school are grouped on a single page.
- The text is overloaded with professional terms, making it difficult to read.
- There is no cohesive design concept to convey the school’s mood and values.
- Additionally, the text lacks proper formatting—headings are not emphasized, and alignment inconsistencies (centered vs. left-aligned) create a disorganized appearance.
What was done
- refined the existing homepage design
- built a design system with styles and components
- designed the inner pages
- adaptives design
- prepared everything for developer hand-off
Target audience research
Website structure
The target audience for this project is mothers aged 27 and older who prioritize their children learning languages and are also open to learning a language themselves. They value engaging lessons, a thoughtful teaching approach, and a learning environment where their children are eager to attend classes without any persuasion
We decided to create four pages for the website: a main page to provide general information about the school and its teaching approach, and three separate pages dedicated to each language offered at the school. The language-specific pages detail the teaching materials used, introduce the teachers, and outline the pricing for services. This structure allows visitors to first grasp the overall atmosphere of the school and then explore the language they are most interested in
Catalog pages
The website texts needed to convey the school’s values while addressing what matters most to its clients. That’s why the tone of the texts is warm and caring, highlighting the teachers' passion for their work and their dedication to their students
Product's page
The website texts needed to convey the school’s values while addressing what matters most to its clients. That’s why the tone of the texts is warm and caring, highlighting the teachers' passion for their work and their dedication to their students
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Karina did a great job on this project. What I especially appreciated is that she worked very carefully with the existing design instead of trying to redesign everything from scratch. She improved the consistency of the layouts and built a structured component system in Figma, which made the files much easier for developers to work with
What did you particularly like about working with me?
“
Communication was smooth and the process was efficient. Karina was responsive to feedback and ready to make adjustments when needed. I would definitely recommend Karina for UX/UI projects, especially when you need someone who can refine existing designs and turn them into clean, developer-ready systems
How do you like the project?
